What would life be like if your employees were so engaged that work didn’t feel like work?
That concept, SUPERENGAGEMENT, is the title of Nikki Gatenby’s book (due out in September) and also the subject of her presentation to the Happy Workplaces conference in June.
Gallup has famously found that less than 30% of employees are engaged in their work across the world. At Nikki’s company, Propellernet, their surveys reveal that 90% are engaged. And 30% are “Superengaged”.
Management guru Tom Peters, in his latest book The Excellence Dividend, comments “if you want employees to contribute heart and mind to the enterprise, then you must commit heart and mind to helping them achieve their dreams.”
Propellernet makes their employee dreams come true, literally. Each member of staff puts their dream into The Dream Machine (an old bubble gum dispenser) and should they hit a target, win an award, or excel in other ways (because there’s no rules around dreams) then they release a dreamball. The first realised dream was for two people to attend the World Cup in Brazil. The second was for somebody to ride across Africa on a motorcycle. Another brought her food blogging adventures to life with her own mobile kitchen.
“We now aim for people’s dreams to become part of our business plan. Dan wanted to move away from being a consultant to being a maker, a builder of apps and online tools. He created Answer the Public which is now used by over 120,000 content marketers a month.”
The idea is to help them live their dreams and give them the freedom and trust to make them come to life. That is what creating superengagement is about. “It is about making life better and daring to dream”, explains Nikki.
In her presentation at the 2018 Happy Workplaces Conference Nikki will reveal what she calls “the seven plays to create a superengaged workforce.” So why not attend, and find out how to go beyond mere engagement?
Nikki Gatenby is the Owner and Managing Director of Propellernet, a search marketing agency based in Brighton. “We enable our clients to be found.” She has been there for a decade, having previously worked in London and Paris in advertising agencies. Propellernet has been listed within the top twelve places to work in the UK for the last six years.
Happy's next event
Happy's next event is Creating Happy Workplaces in Charities and Social Enterprises, a joint event with ella Forums and Happy. With speakers from Christian Aid, the social housing sector and Happy, you will learn how organisations both large and small have implemented ideas around autonomy and trust, how to help your staff work to their strengths, and how to create workplaces with a no blame culture. The conference is aimed at leaders of charities and social enterprises, with tickets available for just £95 per person.